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Market and User Research Operations
book

Market and User Research Operations

by Stephanie Marsh
August 2025
Beginner to intermediate
312 pages
7h 28m
English
Kogan Page
Content preview from Market and User Research Operations

6 Supporting and managing the research process

No matter the field or type of organization we are working in, there will be a way of tracking the progress of projects. Research is no different. Tracking the progress of a research project becomes increasingly important, the more people that are involved in the research. Who may need to know or be aware of the progress of a piece of research or multiple pieces of research?

  • ReOps people

  • people doing the research

  • people directly impacted by the research (for example, marketing and product teams)

  • business stakeholders interested in the outcome

So even if we are a research and operations team of one, we will have people that are interested and invested in the status of our research. Therefore, an ...

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Publisher Resources

ISBN: 9781398620513