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Market and User Research Operations
book

Market and User Research Operations

by Stephanie Marsh
August 2025
Beginner to intermediate
312 pages
7h 28m
English
Kogan Page
Content preview from Market and User Research Operations

1 Defining research operations

Defining what we mean by research operations

Fundamentally, research operations (ReOps) refers to the people, infrastructure (processes, tools) and strategies that support researchers to plan, conduct, analyse and share their research.

Going deeper, research operations enable high-quality and impactful research at scale. It looks at the establishing, running and optimizing research operations practices within an organization.1

Research operations can happen at scale with a team of operations professionals supporting the team(s) of researchers. Research operations is equally relevant if you are a (research) team of one. We will cover the different ways of doing research operations depending on the structure of ...

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Publisher Resources

ISBN: 9781398620513