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Market and User Research Operations
book

Market and User Research Operations

by Stephanie Marsh
August 2025
Beginner to intermediate
312 pages
7h 28m
English
Kogan Page
Content preview from Market and User Research Operations

8 Recruiting the research operations team

When to hire a ReOps person or team will vary from organization to organization. The best case scenario that I have seen is an Ops person being recruited once the organization had three researchers. There are still many organizations that do customer research without any Ops support, there are also organizations that may have one Ops person to every 50 or 100 people who do research. Everything in between probably exists. Unsurprisingly, my opinion is that as soon as more than one person is doing customer research, operations support is needed. User ...

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Publisher Resources

ISBN: 9781398620513