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Market and User Research Operations
book

Market and User Research Operations

by Stephanie Marsh
August 2025
Beginner to intermediate
312 pages
7h 28m
English
Kogan Page
Content preview from Market and User Research Operations

11 Metrics for research and research operations

There are a couple of reasons to track metrics for research and ReOps. It is common that a newly formed team such as a ReOps team (or research team) will be required to track their work from the start to demonstrate their value, to support their continued existence. However, we’re collecting data not just to demonstrate value, but also to enable data-driven user-centric iterative improvement of research and operations practices. It is a very common conundrum… How do you measure whether you are moving the needle with all the work that’s being done? How do we know whether that work is delivering value?1

I have included metrics for both research and ReOps, as it is a possibility that the ReOps team ...

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Publisher Resources

ISBN: 9781398620513