Marketing Research, 11th Edition

QSR Survey

DSS Research

4150 International Plaza, Suite 900

Ft. Worth, TX 76109

817-665-7000

1. s01. Which of the following categories best describes your age?
   1. Under 18 years (TERMINATE)
   2. 18
   3. 19
   4. 20
   5. 21
   6. 22 – 24
   7. 25 – 29
   8. 30 – 34
   9. 35 – 39 (TERMINATE)
   10. 40 – 44 (TERMINATE)
   11. 45 – 49 (TERMINATE)
   12. 50 – 54 (TERMINATE)
   13. 55 – 59 (TERMINATE)
   14. 60 – 64 (TERMINATE)
   15. 65 – 69 (TERMINATE)
   16. 70 – 74 (TERMINATE)
   17. 75 or older (TERMINATE)
2. Q01. How many times do you eat the following meals on a typical WEEKDAY?
   • (ALLOW 2 DIGITS FOR EACH MEAL - 0-99)
   • Breakfast _________
   • Lunch ____________
   • Dinner ____________
   • Snacks ____________
3. Q02. How many times do you eat the following meals on a typical WEEKEND day?
   • (ALLOW 2 DIGITS FOR EACH MEAL - 0-99)
   • Breakfast _________
   • Lunch ____________
   • Dinner ____________
   • Snacks ___________
   • CALCULATE MONTHLY TOTAL FOR EACH MEAL BY MULTIPLYING Q01 RESPONSES BY 22 AND Q02 RESPONSES BY 8. ADD THE TWO PRODUCTS TOGETHER AND INSERT TOTAL (MEAL_PROD) IN TABLE FOR Q06.
4. Q03. A Quick Service Restaurant is one in which you can order a meal and typically have it ready to go immediately or within a few minutes. When thinking of Quick Service Restaurants, which one comes to mind first? (ALLOW ONE RESPONSE OF 100 CHARACTERS)
5. Q04. Which other Quick Service Restaurants come to your mind? (SHOW 25 TEXT BOXES, EACH ALLOWING 100 CHARACTERS)
6. Q05. You may have already mentioned some of the Quick Service Restaurants shown below, but please select all of the restaurants you have heard of.
   1. a Arby’s
   2. b Bojangles’ ...