June 2013
Beginner
448 pages
15h 21m
English
Content preview from Marketing
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3
The marketingenvironment
3.1 Introduction
The marketing firm operates within a complex and dynamic external environment. It is the task of the marketing-orientated company to link the resources of the organisation to the requirements of customers. This is done within the framework of opportunities and threats present in the external environment. Change is an unequivocal fact of life, and organisations have to adapt. Sometimes change occurs very slowly – indeed, almost imperceptibly. At other times it occurs quickly and, although it is obvious to everybody at the time, it can be so rapid that organisations might find it difficult to react quickly enough.
Definition
It is the task of the marketing-orientated company to link the resources of ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.