June 2013
Beginner
448 pages
15h 21m
English
Content preview from Marketing
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17
Marketing strategy,planning and control
17.1 Introduction
Most companies have adopted the marketing concept over the past 25 years, in particular the notion of customer orientation. Sometimes, in their pursuit of customer satisfaction, companies neglect an aspect of marketing that refers to strategic management – a systematic approach to planning, analysis and control. Not only does such an approach facilitate customer satisfaction; it also helps to ensure the firm’s survival by ensuring profitability.
Businesses that are less than totally committed to marketing can be grouped into three categories:
1 Those that make no real plans at all
2 Those that make plans based on partial, poorly collected or poorly interpreted marketing information ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.