June 2013
Beginner
448 pages
15h 21m
English
Content preview from Marketing
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9
Channels ofdistribution
9.1 Introduction
This chapter investigates the routes marketing companies take when attempting to ensure that their goods and services reach the intended market or market segments.
The term ‘distribution system’ refers to that complex of agents, wholesalers and retailers through which manufacturers move products to their intended markets. Marketing channels are usually made up of independent firms who are in business to make a profit. These are known as marketing intermediaries or middlemen. Distribution outlets can include combinations of owned and independent outlets, or arrangements like franchising.
Definition
The term ‘distribution system’ refers to that complex of agents, wholesalers and retailers through which ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.