June 2013
Beginner
448 pages
15h 21m
English
Content preview from Marketing
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Index
Accessories, 238
Ad hoc research, 263
Adoption process (buyer behaviour), 106
Advertising by objectives, 134–7
After-sales, 168
Alternative choice (selling), 166
Area sample, 266
Arthur D. Little matrix, 367
Associative segmentation, 79
Attitudes (buyer behaviour), 100
Audit (marketing), 360–1, 377,
Barksdale & Harris matrix, 367–9
Basic close (selling), 166
Batch production, 7
Bayesian decision theory, 294–8
Behavioural segmentation, 79–80
Benefit segmentation, 80
Boston consulting group (BCG) matrix, 361–3
BPB, 351
Brand:
loyalty, 101
Brand-image school of advertising, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.