Master Data Management in Practice: Achieving True Customer MDM

Expert guidance for Master Data Management (MDM) implementation

Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show organizations how to implement Master Data Management (MDM) within their business model to create a more quality controlled approach for sucessfully managing and maintaining their customer master data. This book focuses on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices.

• Designed for data management professionals and data management consulting firms
• Addresses the aspects of defining the underlying scope, approach, architecture, and objectives necessary for the planning and execution of a Customer MDM initiative
• Provides the practical insight, guidance, questions, and examples related to the implementation of the four foundational Customer MDM disciplines: Data Governance, Data Stewardship, Data Quality Management, and Data Access Management

Packed with helpful tables, graphs, and charts, Master Data Management in Practice discusses current concepts and future implications associated to Customer MDM, revealing a logical order toward the planning, implementation, and ongoing management of solid Customer MDM practices.