Master Data Management in Practice: Achieving True Customer MDM

About the Authors

Dalton Cervo has over 20 years experience in software development, project management, and data management areas, including architecture design and implementation of an analytical MDM, and management of a data quality program for an enterprise MDM implementation. Dalton is a senior solutions consultant at DataFlux, helping organizations in the areas of data governance, data quality, data integration, and MDM. Prior to DataFlux, Dalton served as the data quality lead for the customer data domain throughout the planning and implementation of Sun Microsystems' enterprise customer data hub. Dalton has extensive hands-on experience in designing and implementing data integration, data quality, and hierarchy management solutions to migrate disparate information; performing data cleansing, standardization, enrichment, and consolidation; and hierarchically organizing customer data. Dalton contributed a chapter on MDM to Phil Simon's book, The Next Wave of Technologies—Opportunity in Chaos. Dalton is a member of the Data Quality Pro expert panel, has served on customer advisory boards, and is an active contributor to the MDM community through conferences and social media vehicles. Dalton has BSCS and MBA degrees, and is PM certified.

Mark Allen has over 20 years of data management and project management experience including extensive planning and deployment experience with customer master initiatives, customer data integration projects, and leading data quality management ...