Mastering Firebase for Android Development

Preventing churn

In Firebase, churn is a term used for users who are dropping off from your application. To such users, we need to start giving them attention by promoting strategic engagement activities. Firebase Predictions can help in identifying the users who are likely to be inactive users. And predictions help to retain such users. For instance, if your application is a mobile game and if there is churn, you can offer gift levels or small upgrades to make the user use the application again. 

Now let's explore using promotions with Firebase A/B Testing:

• Enable analytics data sharing in the Firebase console
• Explicitly log any analytics events and try logging most of the events that make sense
• We need to have sufficient data to make meaningful ...