June 2018
Beginner to intermediate
394 pages
9h 2m
English
Content preview from Mastering Firebase for Android Development
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Firebase AdWords
Firebase AdWords is the service that helps to marketize your application for online users. Marketizing is all about taking the product you have built for potential customers, which leads to app installs, ad conversions, and targeted ad campaigns with user engagement plans.
When we connect or link Firebase with AdWords, we will have access to powerful tools that help in supervising AdWords investments, app installs, and in-app actions. Firebase and AdWords can export user lists, import the analytics, and much more. Some of the outstanding key features include:
- Audience segmentation based on the analytics data
- Exporting the audience list to AdWords
- Importing the events from analytics to AdWords
When we integrate AdWords ...
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