April 2024
Intermediate to advanced
464 pages
13h 44m
English
book
Meta-Heuristic Algorithms for Advanced Distributed Systems
by Rohit Anand, Abhinav Juneja, Digvijay Pandey, Sapna Juneja, Nidhi Sindhwani
Content preview from Meta-Heuristic Algorithms for Advanced Distributed Systems
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18Leveraging Distributed Systems for Improved Market Intelligence and Customer Segmentation
Luigi P.L. Cavaliere1, K. Suresh Kumar2, Dilip K. Sharma3, Himanshu Sharma4, Sujay M. Jayadeva5, Makarand Upadhyaya6, and Nadanakumar Vinayagam7
1Department of Economics, University of Foggia, Foggia, Italy
2MBA Department, Panimalar Engineering College, Chennai, Tamil Nadu, India
3Department of Mathematics, Jaypee University of Engineering and Technology, Guna, Madhya Pradesh, India
4United World School of Business, Karnavati University, Gandhinagar, Gujarat, India
5Department of Health System Management Studies, JSS Academy of Higher Education & Research, Mysuru, Karnataka, India
6University of Bahrain, College of Business, Bahrain
7Department of Automobile Engineering, Hindustan Institute of Technology and Science, Chennai, Tamil Nadu, India
18.1 Introduction
In the modern business world, market intelligence and customer segmentation play a vital role in helping businesses understand their target market and customers. Companies require this information to make informed decisions, which can affect their bottom line. With the rapid growth of technology, businesses can now use distributed systems (s) to enhance their market intelligence and customer segmentation capabilities. DS is made up of numerous nodes that cooperate to finish a task. These systems are capable of managing enormous volumes of data, processing it in real time, and offering insights into the market and customers. Businesses ...
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