Create E-Mail Marketing Campaigns
How many e-mail newsletters do you currently receive? If you’re like most of us, you probably get a few from sites you visit regularly—and some that seem to appear out of the blue. When you sign up for a newsletter, generally it’s because the company offers something you’re interested in. You want to know when the organic cotton sweaters go on sale. Or you want to know about upcoming dates for a triathlon. Or you’re waiting for that end-of-year closeout announcement on high-definition televisions. (Who isn’t?)
When you sign up, or opt in, to receive a company’s newsletter or other ongoing e-mail communication, you are giving the site permission to send you things. This permission is important, if you’re concerned ...
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