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Microsoft® Office Live Small Business: Take Your Business Online
book

Microsoft® Office Live Small Business: Take Your Business Online

by Katherine Murray
May 2008
Beginner
304 pages
7h 12m
English
Microsoft Press
Content preview from Microsoft® Office Live Small Business: Take Your Business Online

Tracking Keywords

Keywords give search engines the information they need to locate your Web site when a user searches online. Every Web page has the capacity to record keywords—in fact, you should make it a natural part of your Web page-creation process to add keywords for every page you design. Office Live Small Business makes it possible for you to get even more benefit from your keywords by purchasing keyword search advertising with adManager. This enables your site to do more than just show up in search results when a user enters a word that happens to be one of your keywords; instead, your site is placed at the top of the search results in a sponsored ad section, giving it even more visibility and increasing your chances that the link to ...

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Publisher Resources

ISBN: 9780735623712Catalog PageErrata