Working with Colors and Fonts
A color is a color is a color, right? Not exactly. A color can influence whether you read a page. A color can make you hungry (it’s true). A color can suppress your appetite. A color can help you feel confident or encourage you to trust what you’re reading. Colors have a great influence on the visitors coming to your site—and that’s a great reason to pay careful attention to the colors you select for your site. Red is a high-energy color; blue is passive; green is relaxing; yellow is stimulating (be careful about how much yellow you use because a little goes a long way). Take a look at your favorite sites and see how they use color. What are the predominant hues? How do they make you feel?
When you begin to explore ...
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