May 2008
Beginner
304 pages
7h 12m
English
Content preview from Microsoft® Office Live Small Business: Take Your Business OnlineBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 6. Tracking Your Web Statistics
IN THIS CHAPTER, YOU WILL
Learn why it is important to track your site.
Get started with reports.
Get the big picture with overview reports.
Understand site visitors.
Display site usage.
Review referring sources.
Track keywords.
Check page usage views.
Display system statistics.
Review administration reports.
THE FIRST part of building a successful Web site involves creating and designing the pages. You need to get the site up so that people can learn about your company, see images of your products and services, and learn a little bit about you. You might include links, forms, slide shows, and more to showcase your offerings and help users build the confidence they need to do business with you.
After you get the site ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.