August 2015
Beginner
240 pages
5h 26m
English
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GLOSSARY
Brand Atom: The Brand Atom is a new approach to consumer engagement that includes partnership, intrigue, meaning, experience, and energy. Traditionally, the AIDA model worked in a linear pattern that focused on first building brand awareness, then sparking consumer interest, then creating consumer desire, and ultimately ending in a purchase. The Brand Atom model does not act in a linear way, nor are the pieces dependent on each other to function. The intrigue, meaning, and experience planets orbit around the energy nucleus. The entire model is connected by the partnership thread that acts as the force that keeps the pieces in motion. This model emphasizes that consumer engagement is a living and breathing entity that must be in motion ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.