Millennials with Kids

GLOSSARY

Brand Atom: The Brand Atom is a new approach to consumer engagement that includes partnership, intrigue, meaning, experience, and energy. Traditionally, the AIDA model worked in a linear pattern that focused on first building brand awareness, then sparking consumer interest, then creating consumer desire, and ultimately ending in a purchase. The Brand Atom model does not act in a linear way, nor are the pieces dependent on each other to function. The intrigue, meaning, and experience planets orbit around the energy nucleus. The entire model is connected by the partnership thread that acts as the force that keeps the pieces in motion. This model emphasizes that consumer engagement is a living and breathing entity that must be in motion ...