Millennials with Kids

INDEX

adventure

as Millennial priority, 3, 4, 33, 35, 36, 37

self-documentaries of, 80, 81

Against the Grain Millennial parent orbit, 23, 33–36, 77, 89, 137, 185

AIDA business model, 119–126, 145, 211

Albertsons, 168

ALS Ice Bucket Challenge, 133–137

Amazon, 172–174

“American Millennials: Deciphering the Enigma Generation” (report), 16, 201

authenticity

in brand-consumer relationships, 190

and brand passion, 91

in Brand Stand, 103

of business model, 183

in loyalty programs, 184, 190

auto industry, 71–72, 78–79

Baby Boomers as car buyers, 132

as demographic, 2

education level of, 12, 38

and fashion, 197–198

generational issues for, 8

income of, 45

marriage rate for, 9

parenting style of, 57, 197

TV viewing habits of, 92–93

work life of, 84

baby ...