‘My most brilliant achievement was my ability to persuade my wife to marry me.’ – Winston Churchill
Most of us find ourselves having to persuade someone at some point. Maybe you've wanted to persuade a colleague to do a piece of work with you or you've wanted to persuade your manager to take on your brilliant idea. Perhaps you've tried to persuade your teenager to join in with a family event or your partner to agree to a holiday somewhere.
Persuasion is not about trying to make someone do something or to argue that your idea or way of doing something is best. That would probably put most people on the defensive.
Persuasion ...
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