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Mobile User Experience

Book Description

This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps.

Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty.

  • Addresses the gap between theoretical concepts and the practical application of mobile user experience design
  • Illustrates concepts and examples through an abundance of diagrams, flows, and patterns
  • Explains the differences in touch gestures, user interface elements, and usage patterns across the most common mobile platforms
  • Includes real-world examples and case studies for this rapidly growing field

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Dedication
  6. Acknowledgments
  7. Author Biography
  8. Preface
  9. Chapter 1. Introduction
    1. Abstract
  10. Chapter 2. Why Mobile UX, Why Now?
    1. Abstract
    2. Introduction
    3. The Perfect Storm of Mobile
    4. The Problem
    5. The Opportunity
  11. Chapter 3. Your Desktop Experience Is Not Your Mobile Experience
    1. Abstract
    2. Introduction
    3. Planning Your Mobile Experience
    4. Let’s Move Forward
  12. Chapter 4. Understanding the Device
    1. Abstract
    2. Introduction
    3. Getting to Know iOS
    4. Getting to Know Android
    5. Understanding Everyone Else
    6. Getting to Know the Tablet
    7. Putting It All Together
    8. Next Steps: Building the Narrative
  13. Chapter 5. How Mobile Wireframing Works
    1. Abstract
    2. Introduction
    3. Representing Page and Screen Flows
    4. Creating Your First Layout
    5. Representing Inputs
    6. Representing Gestures
    7. Annotate, Annotate, Annotate
    8. Wireframing Other Cases
    9. Representing Motion (Accelerometer)
  14. Chapter 6. Mobile UX Patterns
    1. Abstract
    2. Why Patterns?
    3. Pattern 1: The Launcher
    4. Pattern 2: The Tray
    5. Pattern 3: The List
    6. Pattern 4: The Rotate
    7. Pattern 5: The Log In
    8. Pattern 6: The Camera
    9. Pattern 7: The Map and Location
    10. What’s Next?
  15. Chapter 7. How to Prototype in Mobile
    1. Abstract
    2. Introduction
    3. What is Mobile Prototyping?
    4. Methods of Prototyping
    5. Exercise 1—Group
    6. Exercise 2—Individuals
    7. Using the Device to Prototype
  16. Chapter 8. Mobile App or Mobile Web: The Big Debate
    1. Abstract
    2. Introduction
    3. The Mobile App
    4. The Mobile Web
    5. Responsive Web Design
    6. The Triple Play
  17. Chapter 9. The Future of Mobile UX is in Using Performance Metrics
    1. Abstract
    2. Introduction
  18. Appendix A. List of Devices from Chapter 1
    1. Device List
  19. Appendix B. List of My Devices from Chapter 4
    1. Device List
    2. Musical SIM Cards
  20. Appendix C. Sample Mobile Sheets from Chapters 5 and 7
    1. Step 1: Cut Mobile Sheets Out of This Book
    2. Step 2: Scan the Pages or Photocopy Them
    3. Step 3: Draw on Them!
  21. Appendix D. Mobile Performance Results from Chapter 9
    1. Testing Methodology
    2. Performance Pattern #1
    3. Performance Pattern #2
  22. Index