December 2008
Beginner
168 pages
2h 51m
English
Overview
“While you’re reading Neuro Web Design, you’ll
probably find yourself thinking ‘I already knew
that…’ a lot. But when you’re finished,
you’ll discover that your ability to create effective web
sites has mysteriously improved. A brilliant idea for a book, and
very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web
site? Trust the information you provide? Neuro Web Design applies
the research on motivation, decision making, and neuroscience to
the design of Web sites. You will learn the unconscious reasons for
people’s actions, how emotions affect decisions, and how to
apply the principles of persuasion to design Web sites that
encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts,
which are at the intersection of psychology and user experience.
It’s scientific, yet you’ll find it accessible, easy to
read, and easy to understand. By applying the concepts and examples
in this book, you’ll be able to dramatically increase the
effectiveness and conversion rates of your own Web site.
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