December 2008
Beginner
168 pages
2h 51m
English
Content preview from Neuro Web Design: What Makes Them Click?
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
11We’re Social Animals—Finding the Next Big Thing by Making It Social
THE YEAR WAS 2000, and I was on the phone with a client from Motorola. Instead of talking about the project at hand, we found ourselves discussing cell phones. “I headed up the original team to invent the cell phone, you know,” he told me. I was impressed. “Yep,” he said, “my team invented the cell phone and then we shelved the entire project for years.”
“Why?” I asked. “Why didn’t you bring it to market right away?” He answered, “Well, we thought we’d only be making about 10 of them. Not much of a market.”
“Ten of them? Why did you think that?” I asked.
He replied, ...
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