December 2008
Beginner
168 pages
2h 51m
English
Content preview from Neuro Web Design: What Makes Them Click?
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Index
A
decision making, time requirements, 101–102
emotional responses
versus cognitive awareness, 103–106
to events, 103
hippocampus, 103
SCR (skin conductance response), 103
animals versus humans, 4–6
attractiveness/association factors, 87–88
building rapport through similarity, 89
elections, 89–90
mathematical formula, 90
sizing up people, 88–89
Web sites
celebrity endorsement, 93
photos/narratives matching target audiences, 94–96
product placement, 91–92
B
behavior chain, 131
breathing, old brain, 3
bystander effect, 16–17
chat groups, 18
decision making, 18–19
C
chat groups, bystander effect, 18
choices
analysis
fMRI testing, 56
product attributes, 53–54
purchase decisions, 54–58
relationships, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.