Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

Table of Contents

1. About This eBook
2. Title Page
3. Copyright Page
4. Dedication Page
5. Contents
6. Foreword
7. Acknowledgments
8. About the Authors
9. Emerging Markets, BRICS, N11, and Civets
10. Introduction: Emerging Markets and the New International Economy
    1. Globalization, the Financial Crisis, and the Rise of Emerging Markets
    2. Structure of the Book
    3. References
11. Part I: Opening the Black Box of Emerging Markets
    1. 1. What Are Emerging Markets?
       1. Emerging, Developing, Catching Up
       2. Economic Performance, GDP, and Emerging Markets
       3. Financial Markets and Macroeconomic Stability
       4. Political Instability and Economic Performance
       5. Wealth, Productivity, and Inequality
       6. Demography and Wealth
       7. Consumption and First-Time Buyers
       8. Infrastructure
       9. Market Institutions
       10. Sophistication of the Economy
       11. References
    2. 2. Markets and Institutions
       1. Introduction
       2. Understanding the Functioning of Markets: A Look to the Past
       3. Barriers to Trade and the Integration of International Markets
       4. Governments and Markets
       5. Governments and the Economy
       6. References
    3. 3. A Historical Perspective
       1. Introduction
       2. Global Economy I: 1850–1914
       3. Global Economy II: 1948–1980
       4. Concluding Remarks
       5. References
12. Part II: Operating in Emerging Markets: A Step-by-Step Guide
    1. 4. The Determinants of Attractiveness and Four Dimensions
       1. Introduction
       2. Classifying the Determinants of Attractiveness: Necessary, Highly Desirable, Desirable, and Not Necessary Features
       3. Four Macro Dimensions That Shape Emerging Markets
       4. Operationalizing the Four Dimensions Analysis
       5. References
    2. 5. Managing Risk
       1. Introduction
       2. Defining Risk
       3. Expected and Unexpected Risk
       4. Location Risk and Targeted Risk
       5. Business Features: Identifying Where, What, and How
       6. From Location to Targeted Risk
       7. Assessing and Managing Risk
       8. References
    3. 6. Targeting Emerging Market Clients I: The Rich and the Middle Classes
       1. Introduction
       2. Targeting the Rich: Globalization and Luxury
       3. Targeting the Upper-Middle Classes: Urban and Aspiring to Become Super Rich
       4. Disconnected Markets, Growth Potential: Mass Markets in Emerging Economies
       5. The New Middle Classes
       6. References
    4. 7. Targeting Emerging Market Clients II: Strategies for the Base of the Pyramid
       1. Introduction
       2. Making the Poor Visible
       3. The BoP and Exclusion from Markets
       4. How Can Business Target the BoP Effectively?
       5. Building BoP Business Models, Not Just Products
       6. References
13. Part III: The Emergence of Emerging Market Multinationals—Implications for Managers and Scholars
    1. References
    2. 8. Multinationals Based in Emerging Markets: Features and Strategies
       1. Introduction
       2. What Are EMNEs?
       3. State-Owned Enterprises, Conglomerates, and Specialized Players
       4. Internationalization
       5. References
    3. 9. The Internationalization of Emerging Market MNEs: A Critical Examination of International Business Theories
       1. Introduction
       2. The Roots of the IB Research
       3. A Review of Mainstream IB Theories and Their Applicability to the Internationalization of EMNEs
       4. Conclusion
       5. References
    4. 10. Conclusion
14. Appendix: From Third World to Emerging Markets: Definitions, Contexts, and Meanings
    1. Bibliography
15. Index