CHAPTER 2
LEADERSHIP THROUGH EMOTION: THE NEW CEO
A team is a state of mind, a mood. And an individual is fundamentally a state of mind too.
—Jorge Valdano, member of the Argentine championship soccer team at the 1986 World Cup in Mexico and former general manager at the Real Madrid
I’m confident that you’ve found the examples of the fundamental way in which culture multiplies results interesting, but I suspect that you’re also asking yourself, “OK, but how? How does culture multiply results?” Through leadership! Leadership multiplies results. Yes, we’ve always known that, but we’ve always been led to think of leadership accomplishing results predominantly through strategy. I want to offer what I believe is a novel answer to the question. ...
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