Chapter 16. Strategies for Engagement
Feelings Are Facts
People choose to commit to a decision based on emotion, feelings, intuition, trust, hope. These become the playing field for change. Even the most concrete changes—such as restructuring, using a new information system, cutting costs—happen when individuals decide to support the recommendations and decisions and make the adjustments that are required at every step along the way. The decision to support change is not just based on logic and reason; we need to help our clients deal with attitudes and feelings as well.[8]
A core strategy for building emotional commitment to implementation is to design new ways for people to engage each other. This may be more critical than the clarity or rightness ...
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