Chapter 4Pitching Your Big Idea
In 1953, molecular biologists James Watson and Francis Crick introduced the world to the double-helix DNA structure, the so-called secret of life, widely considered the most important scientific discovery of the twentieth century. The presentation earned Watson and Crick the Nobel Prize. And what is most striking about this accomplishment is that the full presentation takes just five minutes to read aloud. That’s the complete presentation—introducing the secret of life, explaining it in detail, and showing how it works.
Pause and consider this for a moment: The most important scientific discovery of the twentieth century can be pitched in five minutes. Yet nearly every pitch that I’ve seen—and I see hundreds every ...
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