October 2021
Beginner
336 pages
7h 40m
English
book
Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
by Jerry Weissman
Overview
In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly whats in it for their listeners.
Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you cant see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.
This guides easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Theyll work for you, too!
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