October 2014
Intermediate to advanced
358 pages
11h 50m
English
Content preview from Portfolio Management
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3CORPORATE STRATEGY—CONVERTING THOUGHTS AND CONCEPTS INTO ACTION
High-Level Thinking
What is strategic planning? Why is it important? Strategy has different meanings to different people. To many, a strategy represents a guiding philosophy. To others, it may be a roadmap to take a company from point A to point B. To others still, it is a plan for transition or changing the corporate culture.
In a traditional sense, strategic planning is concerned with the future and with changes in capabilities, products, or services to meet future market conditions. However, it has been the author’s experience that tactical plans—that is operational, one-year advance planning—are sometimes thought of as strategic planning. ...
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