October 2014
Intermediate to advanced
358 pages
11h 50m
English
Content preview from Portfolio Management
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12MARKETING THE PROJECT PORTFOLIO
An essential, but under recognized, part of communication on projects, programs, and portfolios is marketing of projects and programs. To win the support of the various stakeholders to a project, program, or portfolio, you need to sell them the benefits, and persuade them that the commitment they are going to make, a price they pay, is worth the benefit to them. There are three organizations involved in the management of projects, programs, and portfolios: the project or program itself; the investor, comprising all of its portfolios; and contractors undertaking projects and programs for the investor. All three organizations have to do marketing, and they have ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.