January 2019
Intermediate to advanced
256 pages
6h 2m
English
As a salesperson, you've probably heard that the aim of a negotiation is to create a win-win solution. A creative way that both you and the buyer walk away from the negotiating table feeling that you won. You may have had this demonstrated to you with the illustration of two people, both of whom want an orange, but are frustrated because they only have one orange between them. So, they talk about it for a while and decide that the best they can do is split the orange down the middle and each settle for half of what they really need. To be sure that it's fair, they decide that one will cut and the other will choose. However, as they talk about their underlying needs in the negotiation, they find that one wants ...
Read now
Unlock full access