15 min.
13
Design In Circles.
User testing and critique.
Design evaluation is a process that requires you to be near and far from your work. This is very eloquently explained by Frank Chimero in The Shape of Design. When you are up close to your work, you are focused on tools and the details of what and how you are designing. But, when you step back from your work, you change perspective and see the full impact of the work as a whole. This allows you to refocus on the why that drives the work. If you spend all your time too close to what you are doing and never distance yourself, you will never be able to check in and test its success.
In order ...
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