C H A P T E R  16

Search Engine Optimization

Is your web site featured in the early pages of results when you type a keyword into the search field of Bing, Yahoo!, or Google? You can improve the chances of appearing in the first few pages, but an early appearance cannot always be guaranteed without paying for a favorable position.

This chapter shows you how you might improve your rating and what to avoid. You will be given information to help you understand how search engines choose web pages that correspond with the user’s search words (keywords).

Having your web site appear on a search engine’s pages is a form of free advertising. However, other ways of advertising your site should not be neglected. The chapter includes advice on how to complement ...

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