August 2011
Beginner
712 pages
16h 22m
English
21-day challenge, changing your thinking, 124–126
2001: A Space Odyssey, 37
30,000-foot level versus sea level, 78–84
Against All Odds, 12
All I really care about is..., 43–49
Apple
iChat, 39
iPod, 42
Jobs, Steve, 42
AT&T, PicturePhone, 37–40
audiences
engaging, So What Positioning Statements, 87–92, 95
perfecting, 95–99
understanding what they really want, 43–49
authentic (to yourself), 53
being true to yourself, 53
Bell Labs, 37
biographies, personal biographies, 61, 64–65
Carville, James, 115
CDs (compact discs), 41
changing your thinking, 9–13
21-day challenge, 124–126
example of, 15–23
Clarke, Arthur C., 37
Olympic sponsor, 129
slogans, 110
Colvin, Geoffrey, 131
communication, 54
presentations, ...
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