DedicationContentsPraise for The Truth About What Customers WantIntroductionTruth 1. Your customers want a relationship, not a one-night standTruth 2. Design it, and they will comeTruth 3. Sensory marketing—smells like profitsTruth 4. Pardon me, is that a breast in your Coke?Truth 5. One man's goose…Truth 6. Throw 'em a bone, and they'll no longer roamTruth 7. Stay in their minds—if you canTruth 8. These are the good old daysTruth 9. Why ask why?Truth 10. He who dies with the most toys winsTruth 11. Your customers are looking for greener pasturesTruth 12. "Because I'm worth it"Truth 13. Love me, love my avatarTruth 14. You really are what you wearTruth 15. Real men don't eat quiche (but they do moisturize)Truth 16. Girls just want to have funTruth 17. Queer eye for the spending guyTruth 18. Yesterday's chubby is today's voluptuousTruth 19. Men want to sleep with their carsTruth 20. Your PC is trying to kill youTruth 21. Birds of a feather buy togetherTruth 22. Sell wine spritzers to squash playersTruth 23. They think your product sucks—but that's not a bad thingTruth 24. When to sell the steak, when to sell the sizzleTruth 25. People are dumber than robots (lazier, too)Truth 26. Your customers have your brand on the brainTruth 27. Let their mouseclicks do the walkingTruth 28. Nothing shouts quality like leather from PolandTruth 29. Consider investing in a drive-thru mortuary