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Producing and Directing the Short Film and Video, 4th Edition by David K. Irving, Peter W. Rea

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Chapter 8

Art Direction

The director chooses the subject of the painting.

The production designer sketches the image on the canvas.

The DP paints the colors on the canvas.

Geoffrey Erb, ASC

PRODUCER

Assembling the Team

The producer has two major concerns with regard to the art department: hiring the best creative people for the project and creating a special “look” within the parameters of the budget. Production value is the delicate balance between fiscal responsibility and respect for the artistic aspirations of the script and the vision of the director. A good producer takes pride in stretching money as far as possible to support the artistic goals of the project. The measure of success lies in seeing those dollars up “on the screen.”

The ...

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