Radio Programming: Tactics and Strategy

 

13

Attaining Your Career Goals

 

 

 

Identifying Long-Range Personal Goals

For many of us, the pleasure of programming a radio station is satisfaction enough. However, a programmer of fifty-five is a lot less likely to find work easily than one of twenty-five, unless he or she has built quite a reputation. Therefore, it’s advisable from the beginning to have some sort of goal in mind for your career. This does not prevent you from taking things as they come and “enjoying the ride,” but it does help you go through doors that you may find open and identify when it may be less risky not to seize such opportunities.

Just as it is futile to enter radio broadcasting motivated by a desire to be rich and famous, so it is counterproductive to covet ...