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Radio Programming: Tactics and Strategy by Eric Norberg

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11

Working with Engineering

 

 

 

Being Involved in How Your Station Sounds

The frequently adverse relationship between programming and sales is legendary and often overstated. However, there is another relationship involving the program director (PD) that sometimes borders on being frustrating, and it need not be. That’s the PD’s relationship with the chief engineer.

Frequently, the PD feels that the station doesn’t sound as good as it could. This is a legitimate programming concern because although the programming is considered to be the content of the broadcasts, the way the station sounds can definitely affect listeners’ reaction to the station. However, the chief engineer (CE) is frequently suspicious of the PD’s motives in wanting to ...

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