Chapter 10Joseph Sitt
1Thor Equities, New York, New York, USA
Photo credit: Zev Starr-Tambor
Learn to understand customers and what they wantPhoto credit: Zev Starr-Tambor
Perhaps best known as the King of high streets, Joe Sitt has been a visionary in the real estate and retail industries. For years, many proclaimed that high streets are in a decline and no longer have an allure to them, Joe however, has had a different opinion. He believes that that high streets around the world will continue to be an important place where fun and innovative, consumer focused businesses will grow and thrive. High streets, such as the Champs Elysees in Paris and Bond Street in London, have been around blossoming since the late 1700s. That means these streets have endured the world’s greatest wars, famines, plagues, depressions, civil clashes, global recessions, and more. And Joe believes they will endure e-commerce, social commerce, virtual reality, 3-D printing, and other future technologies. Why? Because these avenues have positioned themselves as cultural landmarks, historic hearts of their cities where elegance and beautiful design meet fun social gatherings. Like the Champs-Élysées and Bond Street, there are a myriad of other beautiful high streets all around the world´s major cities. 5th Avenue in New York, La Rambla in Barcelona, and Via Spiga in Milan are just a few others. Thor Equities, ...