Chapter 16Key Lesson #5: Surround Themselves with Greatness
Real estate, perhaps more than any other large business, is about people. It’s about the connection you can make with other people—between you and the investors, the bankers, the contractors, the architects, and so many other players. You need to be able to communicate with them and understand their needs, incentives, and motivations.
Every person who has ever had any measurable success in real estate has invested time and effort on a consistent basis to connect and develop relationships with other people who are integral parts of the real estate industry. You will interact with brokers, bankers, investors, advisers, market experts, appraisers, builders, architects, interior designers, asset managers, property managers, and others on a regular basis. For example, see the Circles of Influence diagram in Figure 16.1 to get a feel for how a Titan like Gina Diez Barroso spends an average week. She has built relationships with every possible person in the real estate industry. Once you see her reach in the real estate world, you can understand how she can wield such major influence.
Figure 16.1 People in Gina Diez Barroso’s circle of influence.
Figure 16.2 A small network can lead to a large network, a big net worth, ...
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