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Real Estate Titans
book

Real Estate Titans

by Erez Cohen
April 2019
Beginner content levelBeginner
304 pages
6h 9m
English
Wiley
Content preview from Real Estate Titans

Chapter 16Key Lesson #5: Surround Themselves with Greatness

Real estate, perhaps more than any other large business, is about people. It’s about the connection you can make with other people—between you and the investors, the bankers, the contractors, the architects, and so many other players. You need to be able to communicate with them and understand their needs, incentives, and motivations.

Every person who has ever had any measurable success in real estate has invested time and effort on a consistent basis to connect and develop relationships with other people who are integral parts of the real estate industry. You will interact with brokers, bankers, investors, advisers, market experts, appraisers, builders, architects, interior designers, asset managers, property managers, and others on a regular basis. For example, see the Circles of Influence diagram in Figure 16.1 to get a feel for how a Titan like Gina Diez Barroso spends an average week. She has built relationships with every possible person in the real estate industry. Once you see her reach in the real estate world, you can understand how she can wield such major influence.

The figure shows five concentric circles as the circle of influence. Where the innermost circle represents Gina Diez Barroso; the second circle represents four different parameters that are investors, business partners, mentors and close advisors. The third circle represents eleven different parameters that are lawyers, investment bankers, tax strategists and accountants, general contractors and developers, market consultants, permits and licenses consultant, lenders, brokers and agents, management consultants, local government officials; and one or two close architects. The fourth circle represents thirteen different parameters, that are heads of family offices, brokers, financial planners, title insurance companies, insurance companies, leasing companies, property managers, other developers, interior designers, other general contractors, appraisers, landscape consultants and private equity managing directors. The list goes on from the fifth circle.

Figure 16.1 People in Gina Diez Barroso’s circle of influence.

The figure shows a small empty error labelled “small network” leads to  a circle depicting “small net worth and small influence”; and a large empty arrow labelled “big network arrow” leads to  a bigger circle depicting big net worth and big influence.

Figure 16.2 A small network can lead to a large network, a big net worth, ...

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Publisher Resources

ISBN: 9781119550044Purchase book