Chapter 12Key Lesson #1: A Powerful Mindset

In 2004, Adidas used the slogan “Impossible is Nothing,”1 excerpted from the following ad copy, to launch a celebrated campaign:

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

Although the campaign was targeted at athletes, the slogan and the ad copy apply to every person in every arena of life. Some people identify this slogan with resolution, others with grit. Whatever you decide to call it, a powerful mindset is the most fundamental trait shared by the world’s great—whether they are business leaders, athletes, or Real Estate Titans.

A person with a powerful mindset breaks through the darkest hours on the path to success, a path that was originally thought by others to be too difficult. A powerful mindset keeps the Real Estate Titans from giving up. It gives them the personal vision to pursue their vision, their dream. It’s what drives their relentless pursuit to carry out their mission and make an impact on the world.

For Rohit Ravi, a powerful mindset is being able to develop an island in the middle of the Indian Ocean—no matter what extreme challenges arise. From having to ship in all the construction materials, to experiencing delays caused by stormy ...

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