Real Estate Titans

Chapter 14Key Lesson #3: Deep Focus and Clarity

In 1979, the students at Harvard Business School were asked, “Have you set clear, written goals for your future and made plans to accomplish them?” Only 3 percent of the graduates had written goals and plans; 13 percent had goals, but they were not in writing; and a whopping 84 percent had no specific goals at all.

Ten years later, the members of the same class were interviewed again and the findings, while somewhat predictable, were nonetheless astonishing. The 13 percent of the class who had goals were earning, on average, twice as much as the 84 percent who had no goals at all. And what about the 3 percent who had clear, written goals? They were earning, on average, 10 times as much as the other 97 percent put together.

Make no mistake: The Titans have very clear goals and objectives. They have them in their head. They have them on paper. They think and dream about them. Their confidantes know them. Setting goals provides long-term vision in their lives. The Titans need powerful, long-range goals to push them toward getting past their short-term challenges. They also love having goals because that pushes them to stretch, grow, and become better.

Goals are a way for you to design your future, instead of leaving it all up to fortune. They help you achieve your highest potential.

Recommendations on Goal Setting

Some important points about goal setting: Goals must be written down. There is something about the act of writing ...