Book Description
Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.
Table of Contents
- Title Page
- Copyright Page
- Table of Contents
- Acknowledgments
- About the Author
- Preface
- Chapter 1. Setting the Scene
- Chapter 2. Understanding Social Media and Technology
- Chapter 3. Tracking, Measuring, and Understanding the Impact of Integrated Social Media Campaigns
- Chapter 4. Social Media’s Impact on Search and Advertising
- Chapter 5. Social Media for Talent Acquisition and Retention
- Chapter 6. Planning Innovation in Social Media
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