Chapter 1. Setting the Scene

This chapter looks at the evolution of recruitment and social media and the changes people are experiencing in daily business activities. It reviews customers’ expectations from a brand or organization and their challenges. It examines the evolution of social media and various online communities and what they mean to a recruitment and human resources department.

Further, this chapter looks at the opportunities that digital has to offer in marketing and promoting a company and its product or service. It also explores the role of social media in digital and the role played in videos, photography, blogs, and other emerging tools. Lastly, this chapter examines how social media campaigns can increase awareness and efficiency ...

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