Introduction
Why I wrote this book
After spending most of my life working for other people, I decided I needed to escape. The year was 2016, and the company I was a CTO and General Manager for was laying off around half the company. In many ways, we had achieved wild success going from zero in revenue to millions from two product lines: merchandise and influencer marketing. We also at one point in talks with most of the significant sports personalities on earth and had millions of users each month that visited our site.
Startups are risky, though, and we made a massive bet to partner with a major soccer club. It was an “all-in” bet, and it didn’t work. I put every last ounce energy into making this company money, hiring employees, and building ...
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