Chapter 2: Predator, Partner or Platform
When working with clients and content publishers, it is crucial to understand with whom you are talking. Generally, there are three kinds of organizations you will deal with: Predator, Partner, and Platform.
Let’s break down each one of these.
Predator
A predator is reasonably straightforward to spot. The conversation often starts with you, pitching yourself with a book proposal, or an outline. Usually, the process is oppressive. Part of this is a hazing ritual designed to weed out people who won’t do any work. Part of it is because of Parkinson’s Law, which states “work expands to fill the ...
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