June 2018
Intermediate to advanced
240 pages
4h 49m
English
—A. G. Lafley
This book began with a framework to define a business model, one that illuminates the underlying value-creation engine of any business. Part 2 examined various situations that are particularly ripe for business model innovation in existing markets, in creating new markets, and in confronting industrywide upheaval. Part 3 now turns to the “how,” shifting from a predominantly descriptive approach to a more prescriptive one.
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