Reinventing Virtual Events

CHAPTER 4Shattering the Paradigm of Static

The universe is transformation: life is opinion.

—Marcus Aurelius

Chalk it up to fate or drinking our own champagne poured out in this book. HYPCCCYCL was perfectly on‐trend with the technology roadmap business‐to‐business software as a service (B2B SaaS) vendors were building toward in 2022 because their target customer base blended in revenue function for the first time. Even sales tools now pull from marketing budgets. The first venture capitalist (VC) Julia showed the concept to was skeptical about how go‐to‐market (GTM) Games would scale, but she pressed on undeterred. She went into the market to execute her idea, co‐founding her venture with sales superconnector Justin Michael.

HYPCCCYCL

We live in a hybrid world where humans may never work permanently, full‐time in offices again. We can't predict the cycle of mutation in pandemics. We could cite countless studies that business people have habituated to flex work. We love working in our pajamas with our intrepid cats and dogs at our side. “Zoom shirt” sales are up at Walmart while slacks are down. We think what you really need is a cape.

Covid changed everything. We saw an explosion of new formats take root, from Zoom calls to webinars and specialized digital events, all trumpeting the “new normal” in uncanny facsimile. We wrote this book because there's a glaring quality ...